Something is wrong

New APM short film project calls attention to counterfeit products.

Counterfeiting hurts the economy, jeopardizes jobs and leads to lower tax revenues. The damage can be expressed in numbers, but especially for young people, it often remains abstract. Sometimes, however, counterfeiting also causes more tangible problems: this is when the fake products just do not work as intended at a crucial moment.

A new short film series by APM draws attention to this circumstance, thereby raising awareness for the topic of counterfeiting among young people in particular. Like the last APM short film about the value of intellectual property - "Glimmers of light" - the new films were produced as part of a competition among students of the Filmakademie Baden-Württemberg.

In the short film series of the winners Bo Riedel-Petzold et al. cute and somewhat clumsy-looking dogs each represent inoperative fakes.

You can watch all the videos of the series on our YouTube-Channel.

The series has already won the Annual Multimedia Digital Talents Award 2020 and was awarded with Gold in the category stundent films at Internationale Wirtschaftsfilmtage 2020.