Rapunzel Fail

New APM short film project calls attention to counterfeit products.

Counterfeiting hurts the economy, jeopardizes jobs and leads to lower tax revenues. The damage can be expressed in numbers, but especially for young people, it often remains abstract. Sometimes, however, counterfeiting also causes more tangible problems: this is when the fake products just do not work as intended at a crucial moment.

A new short film series by APM draws attention to this circumstance, thereby raising awareness for the topic of counterfeiting among young people in particular. Like the last APM short film about the value of intellectual property - "Glimmers of light" - the new films were produced as part of a competition among students of the Filmakademie Baden-Württemberg.

In the short film series of the winners Alexander Kühn and Bo Riedel-Petzold cute and somewhat clumsy-looking dogs each represent inoperative fakes. The first (and soon more) videos of the series can be found on YouTube.